Heatmap works by marring location data based on ad impression registered across the Brand Advance SSP network to the CONTEXT of the articles with which the ads are served.
Concepts and keywords can be used based on trending or brand interest topics. Screens based across hot-spot areas are triggered with content related to that topic.
And trigger screens in real-time based on trending SENTIMENT rules
- Insight and data on diverse communities
- Inclusive and fair Brand Safety for diversity
- Cookieless contextual inclusion and reach